Middle East Sports Innovation Summit 2021

‘Innovative Technologies Shaping the Future of Sports’

DAY 1 | 12 JULY 2021, MONDAY
11:00 – 13:45
11:00 – 11:05 AM
Welcome Address by Verve Management

11:05 – 11:10 AM
Welcome Note by Chairperson
  • Nasser Hussain, CEO – Rugby India, Indian Rugby Football Union (IRFU) – INDIA

11:10 – 11:20 AM
Role of Sports and Physical Activity in the Development of Public Health in the Middle East
  • Encouraging critical discussions on the role of sports & physical activity in public health
  • Emerging sports and innovation technologies to promote physical activity & health
  • Trends in the Middle East region to prevent further decline in public health
  • Dr. Mezna Almarzooqi, Assistant Professor of Public Health, King Saud University – KSA

11:20 – 11:50 AM
Panel Discussion: Smart Stadiums – Reshaping Stadium Experience In The Digital Age
  • Is sports arena technology the future of sports entertainment?
  • The Smart Stadium opportunity will be worth more than 18 billion USD in 2025 globally – What does this mean for the Middle East venues?
  • How to make sports arenas more safe and secure? What measures are you making to secure the infrastructure of the arena?
  • John Clark, Commercial Business Director, Yas Marina Circuit – UAE
  • Mark Jan Kar, General Manager, Coca-Cola Arena – UAE
  • Sander van Stiphout, Director International and Program Manager Innovation, Johan Cruijff Arena – NETHERLANDS
  • Igor de Pontes Cavaco, Venue Manager, Maracanã Sport Complex – BRAZIL

11:50 – 12:00 PM
How Pro Teams are Optimizing Training and Rehab
  • Daniel Thompson, Managing Director, The Quick Board – UAE

12:00 – 12:15 PM
Networking Break

12:15 – 12:55 PM
Panel Discussion: Culture & Societies: The importance of sports in nation building
  • The role of sport in peacebuilding and national development
  • The value of community sport infrastructure in building a better society
  • Innovation advancements in social development through sport
  • Farah Alhuneidi, PR & Marketing Director, Jordan Rugby – JORDAN
  • Diamil Faye, Senior Advisor, Saudi Arabian Olympic Committee – KSA
  • Daniel Barriga Caballero, LaLiga Delegate for UAE and GCC Countries, Laliga – UAE
  • Kimberly Spies, Director of Operations, World Boxing Council Middle East – UAE
  • Nasser Hussain, CEO – Rugby India, Indian Rugby Football Union (IRFU) – INDIA
  • Shaji Prabhakaran, President , Football Delhi (Delhi FA) – INDIA

12:55- 13:35 PM
Panel Discussion: Venues of Invention – Innovative Sports Field Designs for the Future
  • Emerging trends in sports facility design
  • What will the future of indoor and outdoor sports facilities look like
  • Innovations in sports facility design with recreation management
  • Tom Jones, Senior Principal, Populous – UK
  • Imad Kayyali, VP Design and Engineering, ALPS Inc. – CANADA
  • Luke Harrison, Director, BDP Pattern – UK
  • Jason Burnside, Partner, Godwin Austen Johnson – UAE
  • Alex Thomas, Design Director, HKS Architects Sports & Entertainment Group – UK
  • John Clark, Commercial Business Director, Yas Marina Circuit – UAE

13:35 – 13:45 PM
Closing Remarks & End of Day 1
DAY 2 | 13 JULY 2021, TUESDAY
11:00 – 13:00
11:00 – 11:05 AM
Opening Note by Chairperson

11:05- 11:15 AM
Innovation in a Crisis: The Return of Live-Sports in the Post-Covid Era
  • Prioritising innovation key to unlocking post pandemic growth
  • Empathy and ‘Human Touch’ are key to sport’s post-pandemic recovery
  • Creating COVID-Inspired fan-first innovation strategies
  • Carolyn Campbell, CEO, Basketball Australia – AUSTRALIA

11:15 – 11:55 AM
Panel Discussion: Women Leaders Driving Sports Revolutions – We Are Here and We Are Here To Stay
  • Being a powerful leading figure in the industry in addition to guiding teams and driving organization’s business
  • Investing into women-friendly infrastructures and facilities in the Middle East
  • How to motivate and lay roads for women to explore career opportunities in sports for personal and professional development
  • Fizza Abid, Team Manager, Pakistan Cricket Board – PAKISTAN
  • Fouzeya Mohammed Faridoon, Manager of Women Sports Section, Dubai Sports Council- UAE
  • Soleen Hamed Al Zoubi, Head of Women’s Football & Assistant Technical Director, Jordan Football Association – JORDAN
  • Kimberly Spies, Director of Operations, World Boxing Council Middle East – UAE
  • Lindsay, Director, BDP Pattern – UK

11:55 – 12:05 PM
Stadium transformations – Reimagining Sports Infrastructure into Smart Venues
  • Turning traditional stadiums to an all-encompassing entertainment experience
  • From design to financial viability – Innovation at the heart of renovation & refurbishment
  • Reimagined Venues to deliver a sustainable legacy of a nation
  • Christopher Lee, Managing Director EMEA, Populous – UK

12:05 – 12:20 PM
Networking Break

12:20 -12:40 PM
Bridging the Performance Gap for Players with Determination
  • Investing into sports infrastructures for players of determination
  • Empowering people of determination by providing suitable infrastructure/technology for competing and training
  • History of sports technology and infrastructure for players of determination
  • Duane Kale, Vice President, International Paralympic Committee – NEW ZEALAND

12:40 – 12:50 PM
Digitization Causing New Stir in Sports Marketing- The fundamental Change in Sports Industry
  • How pandemic is fueling Digital Transformation in Sports Industry?
  • Why Undertake Digital Transformation?
  • Fundamental Principles to achieve successful digital Transformation
  • Farah Alhuneidi, PR & Marketing Director, Jordan Rugby – JORDAN

12:50 – 13:00 PM
Closing Remarks & End of Event


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