Middle East Sports Innovation Summit 2021

‘Innovative Technologies Shaping the Future of Sports’

DAY 1 | 12 JULY 2021, MONDAY
08:00 – 14:50
08:00 – 09:00 AM

09:00 – 09:05 AM
Welcome Address

09:05 – 09:10 AM
Welcome Note by Guest of Honor

09:10 – 09:30 AM
How Smart Technologies are Impacting the Wide World of Sports – A Global Perspective
  • An overview of sports technology market globally
  • Opportunities of growth for sports technology in MENA?
  • Development of propitious ecosystem in tech enabled sports?

09:30 – 10:15 AM
Panel Discussion: Smart Stadiums – Reshaping Stadium Experience In The Digital Age
  • Is sports arena technology the future of sports entertainment?
  • The Smart Stadium opportunity will be worth more than 18 billion USD in 2025 globally – What does this mean for the Middle East venues?
  • How to make sports arenas more safe and secure? What measures are you making to secure the infrastructure of the arena?

10:15 – 10:35 AM
Transformation of Broadcasting and Live Streaming of sports with the help of Technology
  • How are data and technology advancing OTT platforms to achieve best viewer experience?
  • Role of 5G in achieving 360-degree sports broadcasting
  • Digital transformation of sports media and marketing

10:35 – 11:05 AM
Networking Break & Coffee Break

11:05 – 11:50 AM
Panel Discussion: Venues of Invention – Innovative Sports Field Designs for the Future
  • Emerging trends in sports facility design
  • What will the future of indoor and outdoor sports facilities look like
  • Innovations in sports facility design with recreation management

11:50 – 12:10 PM
Importance of Innovative Sport Surfacing in boosting the level of game performance
  • Do surface help achieve athletic superiority?
  • Look good, feel good – why should sports academies invest in tech-driven sport surfaces?
  • Future of sustainable surfaces with environmental point of view

12:10 – 12:55 PM
Panel Discussion: Future of Sport Governance
  • Exploring dynamic capabilities that drive growth in regional sports
  • Innovation in national governing bodies of sport
  • Importance of public and private sector partnership collaboration in good governance for sport.

12:55 – 13:15 PM
Grounds for Innovation – Artificial Sports Turf Trends for Today & Tomorrow
  • Latest innovations in synthetic turf fields technology
  • Are Hybrid turfs the answer to more playing hours and faster pitch recovery?
  • Embracing innovative turf management in warm climatic conditions

13:15 – 14:00 PM
Panel Discussion: Culture & Societies: The importance of sports in nation building
  • The role of sport in peacebuilding and national development
  • The value of community sport infrastructure in building a better society
  • Innovation advancements in social development through sport

14:00 – 14:20 PM
Venue lighting beyond the field – Role of lighting in improving live sports experience
  • Does smart and connected lighting hold the future?
  • How smart illuminations can enhance partner branding
  • How lighting can help reduce a venue’s carbon footprint?

14:20 – 14:40 PM
Evolving Technologies in Sports: Reimagining the Fan Experience
  • Role of Sports analytics in gaining fan engagement
  • Technology redefining fan engagement: Refocusing on fan’s engagement at sports arena in the post covid era
  • Digital transformation and IoT: Future of sports fan engagement?

14:40 – 14:50 PM
Closing Remarks & End of Day 1

14:50 PM
Networking Luncheon
DAY 2 | 13 JULY 2021, Tuesday
08:00 – 14:40
08:00 – 09:00 AM

09:00 – 09:10 AM
Opening Note

09:10- 09:30 AM
Innovation in a Crisis: The Return of Live-Sports in the Post-Covid Era
  • Prioritising innovation key to unlocking post pandemic growth
  • Empathy and ‘Human Touch’ are key to sport’s post-pandemic recovery
  • Creating COVID-Inspired fan-first innovation strategies

09:30 – 09:50 AM
Building Playscapes of the Future – Innovation in Play Environments
  • Can Playscapes promote learning and development in conjunction with playing?
  • Sustainability and safety standards to follow while designing playscapes.
  • Turning existing traditional playground ecosystem to innovative playscapes

09:50 – 10:35 AM
Panel Discussion: Role of Developers in Creating Active & Healthy Societies
  • Creating sports facilities as an ‘Asset of Community Value’
  • Key factors in development of sports facilities: Community Impact
  • Is the future in sports-anchored real estate development?

10:35 – 10:55 AM
Stadium transformation – Retrofitting Existing Sports Infrastructure into Smart Venues
  • Turning traditional stadiums to an all-encompassing entertainment experience
  • From design to financial viability – Innovation at the heart of renovation & refurbishment
  • Reimagined Venues to deliver a sustainable legacy of a nation

10:55 – 11:25 AM
Networking Break & Coffee Break

11:25 – 12:10 PM
Panel Discussion: Women in Sports – Women Leaders Driving Sports Revolution
  • Being a powerful leading figure in the industry in addition to guiding teams and driving organization’s business
  • Investing into women-friendly infrastructures and facilities in the Middle East
  • How to motivate and lay roads for women to explore career opportunities in sports for personal and professional development

12:10 -12:30 PM
Bridging the Performance Gap for Players with Determination
  • Investing into sports infrastructures for players of determination
  • Empowering people of determination by providing suitable infrastructure/technology for competing and training
  • History of sports technology and infrastructure for players of determination

12:30 – 12:50 PM
Innovation Of Anti-Doping Facilities In The Middle East
  • Investments in new detection processes, technologies, and facilities
  • Evolving nature of the pandemic and its effect on the global testing program
  • How to rule out performance modifications to minimize technology interference

12:50 – 13:35 PM
Panel Discussion: Health & Safety in Sports – Guidance on Running a Safe Sports Club
  • Workplace health and safety law and how it applies to sports club organisers
  • How to build a culture of safety in sport and recreation facilities
  • What new & future franchise/club owners must be aware of about regulations

13:35 – 13:55 PM
Role of Sports Engineering and its Influence on Future of Sports
  • Introduction and application of Biomechanics in Sports
  • Sports engineering a Game changer in athlete training and development
  • Role of sports engineer to enhance athlete performance

13:55 – 14:15 PM
Future of Advanced Sports Materials Technology and Impact on Performance
  • Material technology to build protective Gear for athletes to ensure safety.
  • Impact of footwear technology on performance
  • Ethical considerations of sports material technology

14:15 – 14:35 PM
Giving Innovation and Technology a Sporting Chance in Decision Making
  • Accelerating umpire decision making using technology
  • Impact of technology on sports officiating
  • Adapting and application of philosophy to umpiring technology

14:25 – 14:40 PM
Closing Remarks & End of Event

14:40 PM


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